It's never easy to define a success story, as success means different things to different people. For us, at the beginning, we couldn’t imagine success being achieved without a clear set of values, values like consistency in quality, creativity in design, customer satisfaction, & above all trust; trust between the supplier and the client.

We started out with these values as our paradigm, & we maintained them throughout the years, bringing our clients the best services & products available in the market, however as the years, went by, new opportunities presented themselves to us; opportunities of growth and prosperity, but with prosperity came challenges, & we soon found ourselves in a position where we had to complete with a different set of competitors on a whole new level of services which, in turn, placed a demand on us to create an edge that would separate us from the competition & gain a head start on whatever challenges the future might bring.

During that quest for a market niche, we knew only two things for certain; first, our values must be preserved & second, we needed to acquire an accurate perspective of what we wanted to offer, so as to create a new corporate image that would moderate the transition.

In that context, there was one logical outcome; instead of anticipating change and adapting accordingly, we must be the ones to create change and make sure it complies with our time tested values. Hence, we had in our hands a more current, more dynamic corporate image & a new definition of success that requires, as principles, for both values & perception to come together.

We are madi furniture & décor, where values and perception join to craft lifestyles.